There are a lot of people that can do that and be just as big as Bernie. When he goes out and does a show, they sell and he makes them laugh. He made himself popular on Twitter, on YouTube, on Facebook and now people know Kevin Hart. He’s funny, but I know a lot of funny guys too, guys who are way funnier than him.
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With this new medium you find the next Chris Tucker or Bernie Mac faster than you would have 10 years ago. How have YouTube and social media changed comedy? Having worked with Chris Rock, Bernie Mac and so forth. I may put up 45 shows because I have so much and why not. I shot 3.8 terabytes of material for “Comedy After Dark.” We’ll never run out of material. As long as you hit those benchmarks, whatever else you deliver is gravy. When you make the deal with YouTube, you list what you’re going to deliver. It's hard to quantify success on YouTube. We have the money to do it so I would love to figure out something in sports. Comedy and sports build networks and studios." Ever since he said that, I’ve been thinking about what we could do in sports that fits our demo. You don’t want to be BET you want to be Viacom. I had a meeting in New York with Jon Miller at News Corp., and he said, "You don’t have to be just a black comedy channel you want to be a black network.
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What advice have you gotten about how to build out the channel? We knew each other for years and when they started awarding channels I got one. He went to Google, and I was one of the first people to pitch my channel to YouTube. Malik eventually left Paramount said to give him a couple months. I wasn't getting any money upfront, and that wouldn't work for me.
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He said we should have done this years ago and set up a meeting, but now all those guys are no longer there. Then a few years later when I called Tom Lesinski out of the blue and asked who was running Paramount Digital - he used to be in home video - I found out he was running it. With all the comedy I have - and I own all of it and the brands - there are so many opportunities with phones, we figured there was something we could do with it but didn’t know what. Hughley (The Hughleys), Cedric The Entertainer (The Steve Harvey Show) and Bernie Mac (Life) meet in this riotously comedy summit directed by Spike Lee. So you have wanted to do this for some time what took so long?įive years ago Malik Ducard and I had a conversation. The house is rockin’ and the laughs are rollin’ as comedians Steve Harvey (The Steve Harvey Show), D. He had an accent, so I asked him where he was from and he said," Norway." I’m like, there’s white dudes in Norway who like Bernie Mac? I talked to a guy the other day who liked one of my Bernie Mac clips, a white advertiser.